Media. Uncompromising, relentless, probing, inquisitive and unforgiving. Just a few of the accusative adjectives that flood the tides of today’s public perception
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
This type of marketing is an area that is exploding with so many new, innovative and creative ways for organisations to target the public with their message.
Mediums such as Direct Mail, Yellow Pages and Outdoor have been around for a long time. It’s certainly interesting to see how these have evolved (or devolved) over time as the digital landscape began to make a significant impact on the way we advertise.
Some years ago I wrote a paper entitled, ‘The Culture’s not just in the Yoghurt’ in which I attempted to explain to agencies the missing ingredient in campaigning. What I wrote was decried as utter nonsense and it was dismissed as “Voodoo” by one agency MD.
Today’s technologically driven world has led to an era where the longevity of marketing messages are diminishing at a rapid pace. Contributing to this, is the rise of ephemeral content.
Likening an advertising campaign to a campaign of war throws up many likenesses and many have found that battle strategies have worked for them as business strategies.
In marketing and advertising terms, a campaign is a war much the same as any fought between opposing armies, from ancient Romans building their empire to the present conflicts around the globe (thankfully without the death and destruction though).