Monster Media!

Media. Uncompromising, relentless, probing, inquisitive and unforgiving. Just a few of the accusative adjectives that flood the tides of today’s public perception

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Shifting Landscape

Mediums such as Direct Mail, Yellow Pages and Outdoor have been around for a long time. It’s certainly interesting to see how these have evolved (or devolved) over time as the digital landscape began to make a significant impact on the way we advertise.

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The Pain of Campaign

Some years ago I wrote a paper entitled, ‘The Culture’s not just in the Yoghurt’ in which I attempted to explain to agencies the missing ingredient in campaigning. What I wrote was decried as utter nonsense and it was dismissed as “Voodoo” by one agency MD.

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Impact the Earth

Today’s technologically driven world has led to an era where the longevity of marketing messages are diminishing at a rapid pace. Contributing to this, is the rise of ephemeral content.

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The Long Game

Battle

In marketing and advertising terms, a campaign is a war much the same as any fought between opposing armies, from ancient Romans building their empire to the present conflicts around the globe (thankfully without the death and destruction though).

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