Who said fundamentalism only exists in politics and religion. Whoever it was has obviously never been involved in the real world. Here’s the news, fundamental extremists are all around us, day in, day out. In all forms and shapes; in all cultures and value systems. How do I know? Because I meet them everyday, I read their thoughts in the ‘Letters to the Editor’, I hear them on the radio and watch them on the TV.
Lafcadio Hern was a master of English. Today, he would have been apoplectic – when ‘wicked’ is defined as ‘good’; when ‘cool’ is a response and not an adjective; when ‘awesome’ can mean anything you like and ‘talk to the hand’ is a form of rejection. Yes good old LH must be turning in his grave, poor chap.
Blogging started out as a personal communication tool, for people to share their thoughts, ideas, beliefs with the world at large, and at the same time receive feedback. This technology has evolved however, encompassing a different type of broadcaster who is speaking to an entirely different audience. There is currently an emerging trend for business to setup blogs on the Internet – thus the corporate blog was born.
Well I’m well-and-truly convinced that there is no such thing as boundaries when it comes to marketing. After reading this blog entry, I’m pretty sure you’ll agree. If you think your target market are impossible to reach, reading this article might just convince you otherwise…
When I use the word, it’s what I call a ‘face puller’. You know the casual conversation where you drop in the odd explanatory term and the guy opposite squeezes up his eyes and a slight dimple appears at the side of his mouth. It signifies of course that the person has absolutely no idea of what you’re talking about but he’s not going to say so. Let’s take a replay here. “Idiosyncratic; a characteristic … that is peculiar to an individual” and believe me when it comes to branding, the word is a big red light alarm.
Harry Houdini was probably one of the most infamous stars of illusion and magic. His ability to mystify the masses with his craft made him a legend. But apart from the fact that his surname (Weisz) translates from German to English as ‘White’ – the basis of any colour – the comparison ends here…
If I’ve had this discussion once with a client then I’ve had it a thousand times, and no doubt there will be a million more times to come. Colour… probably the most subjective aspect of our industry. There’s no escaping it.