With a huff and a puff I have heard many a person say “it’s too hard” to keep a business Facebook page running. “I can’t be bothered” and “Oh I completely forgot we had that and I haven’t posted since 2011” are others that have been thrown about without a care because it just doesn’t seem that important.
“Write something about sustainable marketing,” she said. The voice of Madam Lash boomed across the boardroom table. Jack in the box’s answer to Margaret Thatcher was instructing me in the direction of this week’s blog and let me tell you when she speaks I obey.
Working on the basis of an old Chinese proverb, which maintained that giving a man a fish would feed him for a day, but teaching a man to fish would feed him for a life time, Scott began the job of fashioning an awards program. If ‘Not for Profit’ organisations could market themselves and become more independently resourced he knew his objective could be met.