With a huff and a puff I have heard many a person say “it’s too hard” to keep a business Facebook page running. “I can’t be bothered” and “Oh I completely forgot we had that and I haven’t posted since 2011” are others that have been thrown about without a care because it just doesn’t seem that important.
It was interesting to see the reaction when we sat down and discussed that this month we’d talk about ‘Sustainable Marketing”. The first question that came to the fore was “What actually is Sustainable Marketing?”
If it were solely up to business, they would only invest in sustainability if it resulted in increased profitability.
In this blog I am more interested in how a business values its most important resource in creating sustainability: people.
“Write something about sustainable marketing,” she said. The voice of Madam Lash boomed across the boardroom table. Jack in the box’s answer to Margaret Thatcher was instructing me in the direction of this week’s blog and let me tell you when she speaks I obey.
As a Graphic Designer, working without strategy is like working in the dark, blindfolded and with your hands tied behind your back.
Working on the basis of an old Chinese proverb, which maintained that giving a man a fish would feed him for a day, but teaching a man to fish would feed him for a life time, Scott began the job of fashioning an awards program. If ‘Not for Profit’ organisations could market themselves and become more independently resourced he knew his objective could be met.