Websites are easy, right? You just slap up a few pics and a bit of info. Get some guy you know that has some web credentials and get them to code a little something up for you. I mean really, what’s all the fuss about?

If only this wasn’t the case most of the time.

You see, too often the concept of a website is confused with either technology or production. In many cases, it’s an “IT guru” that puts a site together and thus they are driven by the technical.

Many non-web designers see websites as an online brochure or business card and, as such, treat them as a piece of production.

It will come as no surprise to regular readers of our blogs that we see this rather differently!

You see, a website is an integral piece of your overall communication. It needs to be synergistic with your strategy and your branding rather than some extension that has little to no relevance to your overall drive. Gone are the days when you ‘need to have a web presence’. Web presence is a 90’s thing. Today you need to communicate.

The web has become such a powerful resource for consumers that you can no longer afford to simply have a pretty website. Hierarchy functionality, interactivity, relevance, recency and access are all part of the formula.

Integration of data and managing your viewers’ information along with creating ways for them to interact with you is no longer part of the wish list…it’s vital to your survival.

In todays economic climate it’s especially important because clients and customers are much more discerning in their purchasing decisions. An average website can lead to a consumer perceiving incorrectly.

It’s not all about bells and whistles either. It’s about clever and strategic planning of your hierarchy, design, construction and system.

Web is a complex beast and it relies on a deep understanding of how it works and more importantly, what your clients and customers are looking for.

So if you currently have a billboard for a webite or even worse, a glorified business card, then perhaps it’s time to think about an upgrade. By using a Content Management System(CMS) you can easily and cheaply update your information which can save on your marketing budget, keep your market informed, and ensure you’re keeping up with the times.