A computer related definition of conceptualisation (Dictionary.com, 2014) can be given as:

“The collection of objects, concepts and other entities that are assumed to exist in some area of interest and the relationships that hold among them. A conceptualisation is an abstract, simplified view of the world that we wish to represent.

In the web development process, conceptualisation along with planning, are two elements that can often be overlooked. It is very tempting in the excitement of creating a new site to dive straight into development without properly investigating important factors, such as site structure, and simply try to shoehorn things in as we go.

At its simplest, website conceptualisation involves a bit of thought, a scrap of paper and a pen. At a more evolved level, software, such as OmniGraffle and Balsamiq Mockups, can be used to get a grasp on design and development problems that need to be solved.

Anyway, to the seven Ps. Legend has it that the ‘7 P’s’ originate from a British Army adage and stands for (among many variations), Proper Planning and Preparation Prevents Piss Poor Performance. This is especially true in the development of websites.