A logo is not a brand
A brand is the sum of many parts
This blog is short and sweet. A logo is not a brand! It is a visual identifier, and only one of many identifiers associated with a brand.
To illustrate the difference between a logo and a brand let us do so visually, see below.
Vaughan Ransley
Brand Architect
The man with a golden eye (for detail). Vaughan understands how brands work and his writing often explores the phenomenon of how humans can respond physically and emotionally.
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Vaughan Ransley