A logo is not a brand
A brand is the sum of many parts
![](https://www.thebox.com.au/wp-content/uploads/2014/08/not-brand1-300x189.gif)
This blog is short and sweet. A logo is not a brand! It is a visual identifier, and only one of many identifiers associated with a brand.
To illustrate the difference between a logo and a brand let us do so visually, see below.