I have written many brand guidelines in my time, and I have also worked from many. My best piece of advice? Treat them with a grain of salt.
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Whenever we hear a story, we naturally want to relate to it. We intuitively want to connect on a deeper level.
Imagine if you will a world with just one flower, or one colour, one car, one style of house. Boring? You bet your life.
Business is full of buzz words. Ours more than any other. In fact, I think we’d probably have to lay claim to being the creator of many of those buzzwords. Not us personally. But our industry for sure.
So you’ve decided to kick off a Social Enterprise? That’s awesome! We certainly need more people who can see the benefit in doing something that not only helps themselves but others too.
Truth be told, we’re probably one of the slowest industries to make radical changes in many of these crazy and, what seem in today’s modern world, insane habits.
We’re seeing an increasing number of companies utilising ‘Personas’ to really delve into their audience persona – who are they, what is their name? Gender? Interests? Do they have children – if so, what are their ages? Where do they live?