Having started my career at the Jack in the box as a finished artist, I have well and truly learned the importance of good finished art. And I don’t mean fantastic graphic design, well designed business cards or even an original logo design. What I am talking about here is meticulous attention to detail in the final file that gets sent to the printer, signwriter or web programmer.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
As a designer, the importance of making informed decisions when selecting paper stocks is becoming more and more important. We can no longer bury our heads in the sand and hope that someone else is looking after the health of our planet. Our recent trip to Perth to attend Spicers’ Paper School only served to reinforce this view.