These days, it’s no secret that nearly everyone can surf the web using many different types of devices. Gone are the days of only using desktop computers, now we use smartphones, watches & tablet devices and the list goes on.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
If you type ‘drum solo’ into google chances are ‘Phil Collins’ will pop up in the suggested search list. In fact, this is what popped into Argentinian director Juan Cabral‘s mind, while talking to crew during a rain break on set.
We’re seeing an increasing number of companies utilising ‘Personas’ to really delve into their audience persona – who are they, what is their name? Gender? Interests? Do they have children – if so, what are their ages? Where do they live?
Constantly over time brands talk to us. Online, driving or even watching the kids play sport as the fields are surrounded by advertising hoardings – I’m being bombarded by messages.
Plastic is public enemy number one at the moment. 2018 has seen most Australian states introduce bans on plastic bags.
With the death of plastic bags in Australia its time for multiuse bags to step in and fill the void.
Design is about communication. And while it can be argued that Art is seeking to communicate with an audience, it is much more about self expression with an artist. Design seeks to deliver a specific message for the person you’re designing for.