Simian Solo Sells

If you type ‘drum solo’ into google chances are ‘Phil Collins’ will pop up in the suggested search list. In fact, this is what popped into Argentinian director Juan Cabral‘s mind, while talking to crew during a rain break on set.

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Tighter Targeting

We’re seeing an increasing number of companies utilising ‘Personas’ to really delve into their audience persona – who are they, what is their name? Gender? Interests? Do they have children – if so, what are their ages? Where do they live?

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Advertising

Constantly over time brands talk to us. Online, driving or even watching the kids play sport as the fields are surrounded by advertising hoardings – I’m being bombarded by messages.

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I’m not an Artist

Design is about communication. And while it can be argued that Art is seeking to communicate with an audience, it is much more about self expression with an artist. Design seeks to deliver a specific message for the person you’re designing for.

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Design & Creativity

Creativity is the initial spark for an idea. This is where the ‘outside the box’ thinking comes from. Where the mundane and common are overridden buy the inventive, new and exciting.

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