Tighter Targeting

We’re seeing an increasing number of companies utilising ‘Personas’ to really delve into their audience persona – who are they, what is their name? Gender? Interests? Do they have children – if so, what are their ages? Where do they live?

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Advertising

Constantly over time brands talk to us. Online, driving or even watching the kids play sport as the fields are surrounded by advertising hoardings – I’m being bombarded by messages.

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I’m not an Artist

Design is about communication. And while it can be argued that Art is seeking to communicate with an audience, it is much more about self expression with an artist. Design seeks to deliver a specific message for the person you’re designing for.

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Design & Creativity

Creativity is the initial spark for an idea. This is where the ‘outside the box’ thinking comes from. Where the mundane and common are overridden buy the inventive, new and exciting.

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Technically Speaking

I 100% appreciate excellent design work. I have an eye for knowing what looks good, and I understand what needs to be communicated in a piece of design work. This is how I know great design isn’t just about the way something looks, but the way the information needs to reach the relevant consumer and how the message is organised and presented.

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