At Jack in the box, we don’t guess. Sure, sometimes we listen to that little voice – that strong gut feeling – which can help us in the right direction. But trusting that gut instinct comes from years of experience.
Technology has allowed us to be innovative and tackle problems in a new way. Socially conscious enterprise is about looking at a problem and finding a solution, making a contribution and having empathy for the planet and mankind.
We’re seeing an increasing number of companies utilising ‘Personas’ to really delve into their audience persona – who are they, what is their name? Gender? Interests? Do they have children – if so, what are their ages? Where do they live?
Design is about communication. And while it can be argued that Art is seeking to communicate with an audience, it is much more about self expression with an artist. Design seeks to deliver a specific message for the person you’re designing for.