Don’t Preach – Do the Teach

Promotion isn’t all feathers and comfy stuffing. There is a real risk of portraying your brand in a smarmy, unconnected, egocentric way. Promotion of your brand doesn’t have to be all Kanye West, sometimes it can be more subtle and clever. (Ouch. – Editor)

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Taking out the guesswork

At Jack in the box, we don’t guess. Sure, sometimes we listen to that little voice – that strong gut feeling – which can help us in the right direction. But trusting that gut instinct comes from years of experience.

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