Tis The Season

As the song says: “It’s beginning to look a lot like Christmas”. Mind you it was beginning to look like Christmas a long time ago. The shops seem to be putting up decorations earlier and earlier, and it isn’t out of the goodness of their hearts they want to bring Christmas joy to everyone.

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Don’t Preach – Do the Teach

Promotion isn’t all feathers and comfy stuffing. There is a real risk of portraying your brand in a smarmy, unconnected, egocentric way. Promotion of your brand doesn’t have to be all Kanye West, sometimes it can be more subtle and clever. (Ouch. – Editor)

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Taking out the guesswork

At Jack in the box, we don’t guess. Sure, sometimes we listen to that little voice – that strong gut feeling – which can help us in the right direction. But trusting that gut instinct comes from years of experience.

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