Like going ‘all in’ during a poker match, Businesses who invest their marketing spend wisely during global economic uncertainty can end up ahead of the pack when it comes to gaining consumers attention.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
What can the top social media influencers teach me about succeeding with authenticity?
I don’t do social media. I don’t do Facebook, Instagram etc etc.
Thanks to digital technology & data, marketers can now identify & accurately target very specific audiences online. Giving them the ability to spend a marketing budget more wisely by targeting audiences that are more likely to engage with your content.
Marketers have learned that they can connect with consumers by telling stories. Clear, simple and upbeat “success stories” about products, about consumers just like themselves and stories of hope.
As the song says: “It’s beginning to look a lot like Christmas”. Mind you it was beginning to look like Christmas a long time ago. The shops seem to be putting up decorations earlier and earlier, and it isn’t out of the goodness of their hearts they want to bring Christmas joy to everyone.
Promotion isn’t all feathers and comfy stuffing. There is a real risk of portraying your brand in a smarmy, unconnected, egocentric way. Promotion of your brand doesn’t have to be all Kanye West, sometimes it can be more subtle and clever. (Ouch. – Editor)