Trending Technology

Thanks to digital technology & data, marketers can now identify & accurately target very specific audiences online. Giving them the ability to spend a marketing budget more wisely by targeting audiences that are more likely to engage with your content.

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Tis The Season

As the song says: “It’s beginning to look a lot like Christmas”. Mind you it was beginning to look like Christmas a long time ago. The shops seem to be putting up decorations earlier and earlier, and it isn’t out of the goodness of their hearts they want to bring Christmas joy to everyone.

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Don’t Preach – Do the Teach

Promotion isn’t all feathers and comfy stuffing. There is a real risk of portraying your brand in a smarmy, unconnected, egocentric way. Promotion of your brand doesn’t have to be all Kanye West, sometimes it can be more subtle and clever. (Ouch. – Editor)

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