What can the top social media influencers teach me about succeeding with authenticity?
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Watching Australia burn is something I never dreamed possible. It is heartbreaking, horrifying and disturbing. No one could fail to be touched by this catastrophe.
Marketers have learned that they can connect with consumers by telling stories. Clear, simple and upbeat “success stories” about products, about consumers just like themselves and stories of hope.
Over the last few years a new (but technically old) “image” format has grown up, been reinvented and risen to power thanks to social media and other internet messaging platforms.
Whenever we hear a story, we naturally want to relate to it. We intuitively want to connect on a deeper level.