Tighter Targeting

We’re seeing an increasing number of companies utilising ‘Personas’ to really delve into their audience persona – who are they, what is their name? Gender? Interests? Do they have children – if so, what are their ages? Where do they live?

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Design & Creativity

Creativity is the initial spark for an idea. This is where the ‘outside the box’ thinking comes from. Where the mundane and common are overridden buy the inventive, new and exciting.

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Technically Speaking

I 100% appreciate excellent design work. I have an eye for knowing what looks good, and I understand what needs to be communicated in a piece of design work. This is how I know great design isn’t just about the way something looks, but the way the information needs to reach the relevant consumer and how the message is organised and presented.

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Internet of Fings

Bridging the gap between different technology systems and being able to congregate that data to better run, manage, drive and lift the performance of your business will be one of the most defining aspects of business growth in the next 5 years.

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Incoming Curveball

Some of you may have heard of Technological Singularity. This hypothesis suggests that at some point, the intelligence within our technology system will reach a point where it surpasses the brainpower of a human.

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Space Metal

So let’s have a little break and look at a just one of the breakthroughs happening now, to get the imagination running! (When we know how to use the new tools, we can invent the new stuff! I feel any new advancement is a tool or solution even in our industry.)

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Keeping that Cup

What I am getting to here is what goes around comes around, and going right back to basics is a societal shift that I’m pretty pleased about. Old Breakthroughs become New Breakthroughs, just like the coffee keep cup.

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