What can the top social media influencers teach me about succeeding with authenticity?
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Marketers have learned that they can connect with consumers by telling stories. Clear, simple and upbeat “success stories” about products, about consumers just like themselves and stories of hope.
As the song says: “It’s beginning to look a lot like Christmas”. Mind you it was beginning to look like Christmas a long time ago. The shops seem to be putting up decorations earlier and earlier, and it isn’t out of the goodness of their hearts they want to bring Christmas joy to everyone.
Without realising I’ve been helping clients execute Inbound Marketing strategies for years. A a bit of a surprise to me since I thought I had absolutely no claim to being in the marketing biz.
At Jack in the box, we don’t guess. Sure, sometimes we listen to that little voice – that strong gut feeling – which can help us in the right direction. But trusting that gut instinct comes from years of experience.
If you type ‘drum solo’ into google chances are ‘Phil Collins’ will pop up in the suggested search list. In fact, this is what popped into Argentinian director Juan Cabral‘s mind, while talking to crew during a rain break on set.
One-size-fits all advertising just doesn’t cut it these days. To be honest, it’s just borderline lazy.