Travel well

When it comes to great packaging for transport IKEA would have to be up there as a world leader. Not only do their boxes fit well on a pallet but what’s inside the box fits the box perfectly with very little empty space needing to be filled with Styrofoam.

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Being Prepared

Having a web presence is essential for business these days but it’s not enough to just be online. You need to make sure your website reflects your brand, communicates well and is updated regularly. What many businesses don’t realise is what a huge job this can be.

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Ensuring your media fits

Booking media is about more than just ensuring you select the correct publication, website, television program or radio station for your target audience. You also need to consider if the size or duration is correct for the creative concept.

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Sensible Packaging

Packaging for me is a necessary evil. We need it to protect the goods we buy whilst they are being shipped and stored and to keep multiple parts together. However most of the time, as soon as we have the product home the packaging goes straight in the bin. This not only adds to landfill but consumes excessive resources whilst it’s being produced.

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Not your style

One design trend that is very popular at the moment is vintage and I love it! I really like the muted colour palettes, flat graphics and retro type but I know it doesn’t suit a lot of companies and I definitely wouldn’t be using it for a client unless it was relevant.

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The Name Game

Due to the plethora of cooking shows on TV a ‘new’ type of cooking oil has been brought to my attention. The ‘new’ oil in question is Rapeseed Oil. Curious to find out where it came from I did a little research only to find this impostor has been around for years under the disguise of another name.

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