Don’t Preach – Do the Teach

Promotion isn’t all feathers and comfy stuffing. There is a real risk of portraying your brand in a smarmy, unconnected, egocentric way. Promotion of your brand doesn’t have to be all Kanye West, sometimes it can be more subtle and clever. (Ouch. – Editor)

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The big impact of small devices…

These days, it’s no secret that nearly everyone can surf the web using many different types of devices. Gone are the days of only using desktop computers, now we use smartphones, watches & tablet devices and the list goes on.

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Taking out the guesswork

At Jack in the box, we don’t guess. Sure, sometimes we listen to that little voice – that strong gut feeling – which can help us in the right direction. But trusting that gut instinct comes from years of experience.

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OMG with LOL

So your Grandfather thinks ‘lol’ means ‘Lots of Love. We all laugh Ho! Ho! Ho! But somewhere in the midst of the hilarity there is a serious side. Is it possible we’ve turned our language into chaotic noise? I know that today our communication is driven by the acronym rather than the beauty of rustling, rhythmic whispers which the poets of yesterday so earnestly constructed.

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