What is your mission?

Over the last two years, Jack in the Box has been involved in facilitating strategic and action planning workshops for community and NFP organisations.

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Social… What?

I have always been naive about social media. I confess that despite my understanding of sociology I cannot for the life of me get a handle on why people would declare their most private moments to a world wide audience? Then again, that’s what my folks called ‘The Generation Gap’.

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It’s just better…

This week saw the delivery of Jack in the box’s provocative ‘Better Brands vs Better Products’ 60 minute presentation to an audience of the Small Business Centre – Bunbury Wellington. Over 40 people attended with a highly positive response to this potential controversial session.

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Seconds, Minutes, Hours

Recently, Jack in the box was commissioned by the Small Business Development Corporation (SBDC), in conjunction with the Small Business Centre – Warren Blackwood, to develop a custom workshop series to assist local businesses understand the need to be involved in the online environment.

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What’s wrong with getting it right?

It’s easy to criticise the failure of an idea after the event, but every now and again we are alerted to a situation where business is guilty of massive error. For instance, I cannot for the life of me understand why, some ten years ago the board of Coke gave a marketer the freedom to change the flavour of the world’s most popular drink. You’ll recall they attempted to change the flavour to ‘cherry’, and what a veritable cod’s head Coke made of that.

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Database dilemmas

Email marketing sounds easy, but throw in some Privacy Laws and a chunk of Spam and you have a disaster waiting to happen. A well known Australian retailer has just found themselves in big trouble for email marketing without proper database management – and it’s a big reminder to everyone using email marketing to really make sure they’re doing things properly.

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