I have always been naive about social media. I confess that despite my understanding of sociology I cannot for the life of me get a handle on why people would declare their most private moments to a world wide audience? Then again, that’s what my folks called ‘The Generation Gap’.
This week saw the delivery of Jack in the box’s provocative ‘Better Brands vs Better Products’ 60 minute presentation to an audience of the Small Business Centre – Bunbury Wellington. Over 40 people attended with a highly positive response to this potential controversial session.
Recently, Jack in the box was commissioned by the Small Business Development Corporation (SBDC), in conjunction with the Small Business Centre – Warren Blackwood, to develop a custom workshop series to assist local businesses understand the need to be involved in the online environment.
It’s easy to criticise the failure of an idea after the event, but every now and again we are alerted to a situation where business is guilty of massive error. For instance, I cannot for the life of me understand why, some ten years ago the board of Coke gave a marketer the freedom to change the flavour of the world’s most popular drink. You’ll recall they attempted to change the flavour to ‘cherry’, and what a veritable cod’s head Coke made of that.
Email marketing sounds easy, but throw in some Privacy Laws and a chunk of Spam and you have a disaster waiting to happen. A well known Australian retailer has just found themselves in big trouble for email marketing without proper database management – and it’s a big reminder to everyone using email marketing to really make sure they’re doing things properly.