In an age old episode of Faulty Towers there is a scene, which resinates with me because of it’s pure ludicracy. Basil, played by that eccentric comic John Cleese, is traveling in his small car when it breaks down. In frustration he takes a large tree branch and proceeds to beat the car saying, “I’ve told you before, you worthless…”
The aroma of cologne and coffee fills the air, the palm trees in the corner add a splash of colour to the shade of white mushroom paint, which adorns the walls. Your body slides comfortably into the New York designer chair as the gently quaffed receptionist serves you a chai tea with miniature, almond biscuits.
Knowing your enemy, competitor, their movements, their pathway. Understanding their weapons, their products, the benefits. Understanding the territory, their prime market targets, their consumer behaviours, it’s all influential as to how you plan the war, the strategic marketing plan, the tactics and the way forward.