Outdoor media, or out of home (OOH), is one of my favourite, however in WA (compared to the Eastern States) our options are fairly slim, especially in regional areas. In many ways this is a plus when you’re trying to stand out. Thankfully the world of outdoor media is shifting and there’s some exciting new outdoor media coming soon to regional WA.
The Perth to Bunbury highway has had a phenomenal impact on anyone doing business in the South West, whether the target audience is tourists or locals. One has to admit that a great proportion of the drive is less than scenic. Now you have a chance to grab the attention of the bored travelling masses en route, with 3 new double sided super site billboards being installed along the highway in a matter of weeks, thanks to outdoor advertising giant, Ooh! The sites are huge; 19m x 5m supersites that simply will not be missed. Be one of the first advertisers and we guarantee you’ll get a great deal of attention.
The sites aren’t cheap, but considering the potential, the cost is definitely well worth it. If you’re desperate to get the attention of the thousands of travellers regularly using this road, heading north or south, talk to me about how.
Another outdoor option new to the scene is shopping centre billboards, located at 14 sites across regional WA from Albany to Port Hedland. Shopping centre advertising is not only for groceries or retail; if your target market is a grocery shopper, or primarily female, then you can get right in front of them with your advertising message. You can choose some or all of the sites, depending on the geographic spread of your product.
These are just a small taste of what’s on offer. There are many other billboard options, and even scooters, cars, trucks, and floating outdoor media available.
Outdoor media is not just for big budget advertisers – you’d be surprised at its affordability, flexibility, and best of all, direct impact. Talk to me about how you can get on board.