Surely choosing the colour, or colours, for your brand can’t be that hard. Pick some nice hues, ensure they don’t clash, finish things off with nicely positioned photography or wording, that’s it isn’t it? Unfortunately, when designing brands, people all too often overlook the importance and significance of colour, ignoring or maybe just not understanding the implications of poorly chosen colours.
I visited Perth on the weekend with a ‘to-do’ list as long as my arm. At the top of my list I had penciled in a visit to my favourite fashion store for some old fashioned retail therapy and, as I had recently moved to Busselton and would not be visiting the store on such a regular basis anymore, I intended to spend up big. As I made my way down the main street of the eclectic suburb where my beloved store is located I ignored the windows of other high end boutiques vying for my attention, nothing could distract me from my mission.