I’m yet to meet a one armed economist! I long for the day! In fact I’m so preoccupied with this goal that I’d go out and search for one if I had the time. I admit my ambition is driven by one assumption which is of course that a one armed economist couldn’t possibly say, “On the other hand?”
Every economist I’ve heard from is an ‘accordionist’, – they play both ends against the middle. You know the type, “It’s going to be like this, but on the other hand it could be like that”. Whatever, their a dangerous breed! They mention ‘inflation’ and the world responds with panic; they talk up the stock exchange and the bull comes out of the pen. They’re influential and from a two handed perspective they’re never wrong – how could they be at ‘two bob each way?’
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Last weekend, mentally exhausted after a weeks hard grind, I decided to escape life, veg. out and watch television with a vengeance. After a weekend of remote control power usage, I now know why some people believe that television commercials are more talked about than the programmes. By coincidence or divine intervention, I found myself watching a show called ‘Law and Order SVU’, which I quite enjoyed. After all, the script was full of tragedy and disasters that weren’t happening to me and so I empathised and was uncomfortably entertained by someone elses story – but then I had to remind myself, it was a story – that is until I noticed the chilling subscript at the end of the titles. ‘Based on a true story’ Oops! Not a good sign.
I’ve spent years bemused, and sometimes amused at the decisions made by some small businesses. Up until yesterday, possible the greatest mystery has been why clients do not take advantage of an agency’s print management facilities. They commission us to design and conceptualise their brand – arguably a company’s biggest asset – then they take the artwork to a printer, often unknown to them, and think they’ve saved money. Beside their obvious inexperience at finding the RIGHT printer they also lack the technical know how and the inability to know what quality work is – yet they believe they are saving money.
In a triumph of the regal and the pompous, monarchists [with a small ‘m’] have rebelled at the new advertising campaign by South Australian brewer ‘Coopers’. The fun concept with a tag line that says ‘Forget the monarchy, support the publicans’, has outraged the Australian Monarchist League’s National Chairman, Phillip Benwell. His complaint is with the phrase “Forget the monarchy” and the regal supporters didn’t miss when they complained to the Advertising Standards Bureau and the Electoral Commission.
In a triumph of the regal and the pompous, monarchists [with a small ‘m’] have rebelled at the new advertising campaign by South Australian brewer ‘Coopers’. The fun concept with a tag line that says ‘Forget the monarchy, support the publicans’, has outraged the Australian Monarchist League’s National Chairman, Phillip Benwell. His complaint is with the phrase “Forget the monarchy” and the regal supporters didn’t miss when they complained to the Advertising Standards Bureau and the Electoral Commission.
If I were a nuclear scientist I’m sure I could not be asked the proverbial question more often. “What’d ya do?” they ask. And there lies the first of the many dilemmas this question poses. What do I do?.. …I know what I do but the complexities and the variety of disciplines are such as to leave me tongue tied. In fact so complex is the final response that I have decided to make it the subject of this extended blog.
It occurred to me just yesterday that most people don’t understand dual concepts such as that of marketing. Some may not even acknowledge that marketing is indeed ‘duel’ in its conceptualisation. Accepting that marketing is a multi-disciplined profession I would contend that ‘marketing’ is the meeting of two broad terms – strategic and creative, or if you like the ‘head’ and the ‘heart’.