They’ve impolitely been referred to as “air heads” and sure, most are big spenders and they live in the extravagance of a throw away society but before we other generation guardians start on poor young Generation ‘Y’ let’s take a step back and look at some of the excrement to which they’re subjected.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Lafcadio Hern ended his ode to words with this lasting phrase,
“Because they cannot perceive the pouting of words, the weeping, the raging and the rocking of words. Is that any reason why we should not try to make them hear, to make them feel?”
He was of course referring to those who do not appreciate the beauty of words.
Today the anti tobacco lobby demanded the withdrawal of logos, colours and themeing on cigarette packaging. I say bravo – in honesty I think the habit is revolting as well as harmful – but that’s just my opinion. Call me crazy but sucking in someone elses used exhaust fumes is like french kissing a Galapagos lizard.
I’m one of the survivors. I went through the eighty seven crash and I’m still here. I observed the transfer of bromide machines to computers and I watched my beloved marketing profession cartwheel from importance to novel in the space of just thirty years. I’ve been fortunate enough to watch over an industry which moved ahead of others because it had to, and it had to because if it hadn’t it would have died.
It’s my 42nd year in the profession I know as ‘Marketing’. I love it as much as I ever have – maybe more? It’s a profession which comes replete with human frailties, wild ideas, emotions, good and bad, disturbing and joyful. It is a variable smorgasbord of knowledge, a varietal delight of products and services all bound up in interpretation, philosophy and the inevitable debate, discussion – passion even. It is an exciting place to be.
In 2007 Andy Berndt resigned from Ogilvy & Mather, New York to head up Google’s new ‘Creative Lab’. The new unit is described as a lab focusing on ‘innovation’ and dedicated to finding ways advertisers, agencies and entertainment companies can intersect.
“For some years I have been afflicted with the belief that flight is possible to man. My disease has increased in severity and I feel that it will soon cost me an increased amount of money if not my life,”
so wrote Wilbur Wright in the year 1900. Some three years later, 17th December 1903, on the wind swept sandy beaches of Kitty Hawk, North Carolina, Wilbur and his brother Orvill flew the world’s first powered aeroplane. It lasted a scant twelve seconds and covered just one hundred and twenty feet. The Wright brothers had arrived and so had the age of flight, despite their detractors, the unbelieving, the doubters, the abominable ‘no’ men.