One place for business name registration

Business name registration is one of the most complicated parts of creating a business, and up until now its been managed differently across each state in the country, making it even more complicated. Very soon, however, this could all be changing with a national business name registrations system.

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Category comeback

As a big fan of cider, I’ve watched with interest the recent revival in this category. I can’t put my finger on what exactly triggered it, but cider has reinvented itself in a big way. There are so many more brands on the market, and the cider drinker is no longer just a beer-averse female. Cider is making an impact on beer drinking territory across Australia, and it’s not slowing down.

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5 ways that Social Media can help your business

Consumers are interacting with social media in so many different ways it’s hard to keep up. Their online and offline lives are increasingly intertwined, and that extends to ways they are connecting with brands and companies. Here are five new ways that people are engaging with social media that you can use to help your business.

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Augmented reality bites

If the world of apps, mobile websites, and mobile email aren’t enough to blow your mind, then Augmented Reality (AR) and the new functionality it is bringing might do just that. AR has been used for years, but not until recently has it hit Australia, and opened up the world of mobile marketing in a totally different way. Combined with GPS technology, your smartphone’s camera and built-in compass, AR is turning everything we knew about mobile marketing on its head.

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Defining the visitor

Are tourists a big part of your customer base? Do you know why they visit your town or area? Do you know where they come from? Do you wish you knew more about them? Without commissioning your own market research, which can be costly, how will you ever find out?

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Today‚Äôs deal is …

Spreets, Cudo, Groupon, Jump on it… this isn’t just X generation online slang, it’s a serious business opportunity every business owner in Australia should familiarise themselves with. These massive online communities offer deals, via a unique business model called ‘Group Buying’, and are growing in strength and popularity in Australia at a rapid rate.

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Mobile marketing

I hope you’re prepared, because mobile web browsing is predicted to overtake desktop web browsing by 2015. In just a few years, your target market could be solely using their phone to research and even buy your product. Can you afford to miss this boat?

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