I’d like to pose some questions to all of our readers. Would you pay $100 for a pair of shoes under a seemingly prestigious brand name, when a few weeks later you could find them in a discount warehouse store for $20? Or if you did pay the $100, how would you feel when you saw the discounted price? My answer to these questions would be ‘obviously the brand isn’t that prestigious, if they sell all their products at bargain basement prices a few weeks later’.
Mobile phones are one of the most effective ways to connect with customers on a personal level. After all, nearly 80% of Australia’s population has a mobile phone*, with the majority keeping their phone within arms reach at all times. So what’s happening out there in the world of mobile communications?
In describing what we do, and what I do specifically, it is difficult to describe what exactly media is, and where the boundaries lie. Most people think media is newspaper, television, radio, magazines etc. But in reality, it is much more than that. It is because of this ‘grey area’, that at Jack in the box we have our own definition of ‘media’.