Product Placement is everywhere. Today you can’t see a movie, a TV series, or even a ‘candid’ celebrity photo in New Idea without some form of it. Master Chef was debated in advertising circles last year for over-doing the product placement when Matt Preston got down on his hands and knees and cleaned up a spill with some ‘Handee Ultra’ paper towel, after which followed a ‘coincidental’ advertisement for the product which he personally endorses. However, one place where I thought I’d never encounter blatant, purposeful product placement was in books. But alas, I have just finished reading ‘The Girl with the Dragon Tattoo’ and it was everywhere!
Digital TV in regional WA has certainly been a popular topic over the last 12-18 months. In the absence of anything official, consumers are clutching to whatever information they can find on the WWW, which is rife with comments, blog posts, articles and forum discussions. Regional WA residents, I believe, are genuinely offended at being left last on the digital roll-out list. In my constant digging on the issue, I’ve found some more information about the rollout, and a new channel, TenWest, that I thought was worth communicating, since communication about Digital TV stations has been so hard to find.
The best marketing of 2010? For me, it’s the Charity category that takes the cake. It’s not an easy category to market, and in many cases, you have to really fight for support and fight even harder for donations. I love seeing the strategies and the ideas they implement to get us to donate our hard earned cash, and Movember I think is definitely the best I’ve seen in a long time.
When opening a new business, the first weeks of marketing are often the only advertising your customers will ever actively pay attention to, or even seek out. After that, they glance at it, grab key information, or ignore it, depending on how you have ‘positioned’ yourself in their mind. If implemented correctly, it can be the most successful marketing you will ever do. Something I saw recently for a brand new business in their first weeks of trade however, sent shivers down my spine: ‘opening sale – 20% off’.
I had a conversation this morning with the rest of the Jack in the box team about the amount of annoying phonecalls we receive selling us all kinds of stuff. As a business, we receive at least 5 of these phonecalls a day, and it drives us all mad. I was recently surprised to hear a local company I did actually recognise using the medium, but no matter how fantastic the offer, I just couldn’t accept it.
A few nights ago I was horrified to see a hideous attempt at a TV commercial by an online retailer selling (a few years ago you’d never believe it) underwear. Yes, bras and undies, at bargain basement prices, from an online retailer. Now for every woman out there who has ever bought a bra, it’s almost impossible to buy one without trying it on, or with a professional fitting, but nevertheless, this online bra warehouse is obviously succeeding.