Less is more
The most effective way to get your message across
The first rule of advertising to achieve maximum impact is simple –
‘Keep it simple stupid’.
Make the message short and straight to the point, and don’t clutter
the visual space.
As the above example shows less is more and more is less when it comes
to communication.
Vaughan Ransley
Brand Architect
The man with a golden eye (for detail). Vaughan understands how brands work and his writing often explores the phenomenon of how humans can respond physically and emotionally.
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