In this day and age, it seems oh so exciting as there are so many marketing channels that appear to be “free”. Social Media has changed the face of marketing for many companies, particularly those which are retail and lifestyle based.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
We all need to be on our digital game – there is no doubt about it in today’s marketing world. Email marketing is one incredible way we can engage with our customers but just how do we grab someone’s attention amongst their crowded inbox during their busy day?
We’ve long had packages developed for our Springbox Content Management System and with our new look and feel, we felt it was high time that we built the same convenience into our Mailbox eCampaign System.
Continuing from my rant last month about the lack of personalised email marketing, this time I’d like to delve into some of the smaller (but very important) elements of managing an email database: thankyou pages, double (and triple) opt ins, and auto responders.
Many companies use email marketing. But in my opinion, no company uses it properly, or realises its immense potential. No-one has seemed to work out that it’s today’s catalogue, today’s shop front, and today’s sales person. Let me tell you why email marketing is the most important marketing tool you will ever have.
Electronic forms of marketing, such as email campaigns, can be a very cost effective and personal way to communicate with potential customers, whether the objective is to reinforce or change the perception of a brand; create awareness of new products or services; and even a call-to-action. Electronic marketing is a powerful tool in the marketer’s arsenal and with the amount of tracking data available, it’s one of the more measurable and accountable activities.
Although we are now accustomed to using email as part of our everyday life, there was a time when it was the new kid on the block in the field of communications.