I don’t really do social media, not big on it and never will. I have managed to avoid being a slave to it and can’t see my use of it changing.

Don’t get me wrong I’m not living under a rock, and see the value in social media, be it entertainment, communication or information but I treat it like any other form of media, I can tune it out when I choose, that’s the beauty of any media.

Like any other platform I can turn on and off, tune in and out when I choose just like TV or radio.

Perhaps this is because I don’t have an addictive personality, talking to others they see the readily instantly available access and neverending amount of content leading on and on as more addictive than traditional streams of media.

While waiting in line at the checkout the act of picking up a magazine and flicking through or flicking through on your phone is essentially the same.

The big difference is that the magazine is finite, there are only so many pages of content whereas the net is endless and instantly accessible to more. And let’s not forget up to date.

At the end of the day no matter the media, be it flicking through pages of paper or pixels the premise is the same, content wins. Targeted messaging will grab and hold attention over piles of dross.