Once a brand has been strategised, conceptualised and designed, it goes into what is probably its most challenging and crucial stage. Implementation.
It is through this process that the world is introduced to your shiny new creation. And just like any introduction, first impressions count a great deal. It’s therefore crucial that this stage is managed by somebody that completely understands the brand. Just as you wouldn’t hand your newborn baby over to a stranger to look after, you’ll need to entrust your brand with somebody who’s familiar with it, who’s preferably been there since its conception. Which is why strategy, design and implementation go hand in hand in any successful branding exercise. This is key in ensuring that the integrity of the brand and its design is maintained.
That the same passion and momentum is continued from the first rough pencil sketch through to the installation of the final sign.