Once upon a time a mobile phone had one function, it let us make phone calls. Then we could send text messages. Then the phones could handle email and instant messaging. Now the smartphones with their endless apps have taken over life as we once knew it.
Last week Tony talked about The Science Behind Branding and how a brand must convey your positioning, quality, and dependability to your audience in mere seconds. But how well are your social media platforms and your website supporting and reinforcing your brand?