The big bounce

One of the most common questions I’ve been asked in regard to email newsletter campaigns is about the differences between hard bounces and soft bounces. The bounce rates of any email campaign is an important number that you’ll want to keep in check to make the most out of your database.

Read More

My business’ online identity

You’ve thought long and hard to create the name for your business enterprise. Your name along with your brand becomes your identity, your handle to consumers in the real world. So what happens to your identity when you take it beyond the physical?

Read More

Google, Chuck and real estate

Since as far back as I can remember, Google has been the site I’ve plugged into to get accurate results for my internet searches. From “facts about Chuck Norris” to “gen Y purchase behaviours”, Google has come through with the goods.

Read More