Your name is your handle

Deciding whether to use a .com or a .com.au domain suffix is one of the questions we have to field from clients who are making their first foray into the World Wide Web.
Most client are savvy enough to know that .com suffixes are predominantly found on the end of global URLs as well as sites from USA, while the .com.au is strictly reserved for Australian websites.

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The opt-out

If you’ve ever spent time working with electronic newsletters (e-newsletters) and time analysing the data reported, you’ll come to realise what a powerful communication tool they can be. Like any communications medium, there are pros and cons, and this technology is no exception. The area in which e-newsletters excels, is the feedback that it offers which is inherent in the technology being used.

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Caught in a web

Current advancements in technology never cease to amaze me. As a person who has a keen interest in all things technological, I get excited when I see business taking on board new ideas and concepts made possible by the technologies that are available today.

Most of you will have heard of the social networking phenomenon, and many of you no-doubt will have taken the plunge joining millions of others in the great social pool on the web.

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It’s an age thing

If you took aim with a shotgun at a bulls-eye shooting target 30 metres away, steadied your breathe and fired, you would never get every ‘ball shot’ to hit the bulls-eye. Many of the ‘ball shot’ would stray off their mark and fail to make any significant impact on the target. Is this starting to sound like you last mass media advertising campaign?

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Flog the flogging bloggers

Late last year I wrote a blog article about the evolution of blogging titled soapbox of the 21st Century. I’d like to start the year with something (tragically) fun, which at the same time has serious repercussions. I’m talking about the concept of a fake blog or ‘flogs’ as they are often referred to.

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Soapbox of the 21st century

Blogging started out as a personal communication tool, for people to share their thoughts, ideas, beliefs with the world at large, and at the same time receive feedback. This technology has evolved however, encompassing a different type of broadcaster who is speaking to an entirely different audience. There is currently an emerging trend for business to setup blogs on the Internet – thus the corporate blog was born.

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Don’t waste my time

As it seems that technological innovations and wizbangery has been the theme of the past few blog articles (facebook: time waster or time saver?, wisdom in the web), I thought I would continue this thread of conversation into my blog. So the question has been asked “Are all of these new systems and applications just innovative ways to waste more time?” Like we don’t already have enough things to toy with…

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