We are now in December, and officially in the countdown to another Christmas. Many of us will be given to expect all manner of Christmas trinkets in our stockings this year, but it’s going to be a sad year in the email department, it seems that all bells and whistles will be dropped from HTML emails this holiday season.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
During my days at Uni, I was fortunate to take a few elective class from the School of Philosophy. While many of these classes were lessons in how to think and of questionable use in a practical day-to-day scenarios, i.e. in my Ethics class we were taught how to put forth the argument of why children and people with disabilities should be granted the same rights as a leafy vegetable or a garden rock – but you’ll be pleased to hear that we were also equipped with the counter arguments.
The web is a great tool for educating your customers about the services you provide or the goods that you supply. The potential reach of a website is massive, extending to all corners of the globe, hence the name World Wide Web (WWW). This makes it a relatively cheap conduit to ‘tell’ the world all about yourself. But what good is it if you have the “Rolls-Royce” of websites if nobody is looking for you.
Market research is one of the marketing terms that gets thrown into the mix along with activities such as product development, branding, promotions and advertising, etc. But I would just like to stress the importance of marketing research and how it makes up an integral part of a wholistic marketing plan.
It’s election season again, so I thought it was an opportune time to talk about polling. By now I’m sure most of you have been exposed to the latest opinion data – on the telly, in the paper, over the internet and the radio. According to John Warhurst an established commentator of all things political – POLLS MATTER! Warhurst explains “much of the flesh of an election year grows on a skeleton made up of opinion polls…in many ways, polls are markers on the campaign journey.” While many will associate opinions polls with the political arena, polling has also found a home in the marketer’s toolbox.
In carrying on from my discussion of Web 2.0, titled ‘web two – I embrace you’, I wanted to briefly discuss some of the implications of Web 2.0 on your business.
Web 2.0 is one of the biggest buzzwords circulating on the web at the moment. If you don’t know what this term means, don’t fret because you are not alone. If you want an overview of what it’s all about, read on…