Thanks to digital technology & data, marketers can now identify & accurately target very specific audiences online. Giving them the ability to spend a marketing budget more wisely by targeting audiences that are more likely to engage with your content.
Marketers have learned that they can connect with consumers by telling stories. Clear, simple and upbeat “success stories” about products, about consumers just like themselves and stories of hope.
Facebook, Instagram, Twitter…Social media appears to have taken over the world, especially in advertising and marketing.