Show me a community at its very best and I’ll show you a tragedy, a disaster or an emergency. Show me a community at its worst and I’ll show you a self driven prime mover powered by dollar bills. As humans we are at our best when we care, when we take care of each other, when we sacrifice for others.
In terms of an advertising medium, television has to go down as ‘seriously effective’. It has the ability to appeal to a significant audience, it transcend geographic obstacles that other mediums find hard to reach and it can be placed in audience niches specific to target needs. In addition it delivers on two of the primary senses of vision and audio at the same time. As a medium it delivers more than almost all other mediums.
As they bring up the lights, the sub titles roll in. You’ve witnessed an award winning performance and you leave the movie theatre captured by the art of story telling. Evaluating what has just happened is eclipsed by the moment. You head for a bar or a coffee shop and there’s no time to dwell on how you were impacted, moved , excited, horrified, inspired or disappointed by the art of cinema.
I love it! I thinks it’s the future and I’m absolutely sold! It’s simple! Easy to use, nifty, stylish, light, prestigious and techno blingworthy. It’s Apple’s iPad. And if you haven’t read about it or seen one you should.
I’ve discovered that silver hair and a shiny head equals brain dead.
How can I be so sure? Easy – all the young ones tell me so. And I must confess that their aptitude with the techno world does leave us old farts a little disadvantaged and somewhat badly damaged. Let’s face it, how humiliating is it to discover that next door’s five year old is a whiz kid with the VHS.
I was once asked where ‘inspiration’ comes from. I thought this to be an interesting question and in struggling with the answer I unearthed a real gem. I very quickly realised that we as human beings are all possessed with the power of inspiration. It’s in everyone of us – we just don’t; can’t; or are discouraged from using it. It’s there all the time, it’s not too far from the surface but in the majority of people it is suppressed
The so called demise of Tiger Woods makes interesting discussion. The great golfer did not fail at the tee, lose the championship or suddenly discover his exquisite ability to putt had deserted him – no , rather he was triple bogeyed by a cultural value. Morality.
Since the criticism began, thousands of people have commented privately and publicly and generally there seems to be a lack of sympathy for the sportsman. But before you cast another stone, let’s examine this from a marketing viewpoint and let’s proceed with real honesty. What is it all about and who might be responsible?