Surfing my way through mounds of digital marketing campaigns, I’ve lately discovered the reason most organisation’s abandon the concept before their marketer’s become drug dependant.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
It’s just three weeks old and already they’ve started on it.
Trend watching is big news in marketing. Business watches the trends and follows the ideas almost religiously. We all like successful formulas and let’s face it, if consumers become conditioned to those trends maybe logic demands we meet their expectations. But is it a prescription for success?
I have always been naive about social media. I confess that despite my understanding of sociology I cannot for the life of me get a handle on why people would declare their most private moments to a world wide audience? Then again, that’s what my folks called ‘The Generation Gap’.
Over the past decade thousands, perhaps millions of words have been written about Branding. From early history man has rallied behind pennants, flags, and assorted symbolic attachments such as the Roman Aquila – the eagle which acted as both motivator and protector. As long as the banner stood proud, the battle went on.
“Shh! You can’t use that word in business, it’s blasphemy. It’s heresy; you’ll be burnt at the stake; you’ll die of a thousand cuts. No-one should utter it’s unholy name.”
There is little doubt we’ve evolved into a nation of well rounded demanders. We want more for less and we don’t want it to impact on us.