Unless you’ve been in a cryogenic freeze like Hans Solo for the last 20 years, you would have noticed a tandem shift in how we ingest messages today.
Being in the industry has provided a box seat to watch the changes and be a part of them. Some have been amazing and others leave us all scratching our heads!
What’s most exciting is the ability to see what is happening, how it’s performing and being able to find new and innovative ways to communicate with your audience.
No longer does the power site with the massive multinationals who can buy up big on TV commercials while small business is confined to a tiny spot in the local rag.
Today, anyone can find their market and share their message with them. Digital has really become the true equalizer.
But don’t for a minute think that this is where it stops…oh no, this is just the beginning!
Traditional media will not lay down and die. It’s already creating a new relevance in the market. New mediums will come about and we haven’t even begun to scratch the surface when it comes to Augmented Reality (AR), Virtual Reality (VR) and Artificial Intelligence (AI).
5G mobile speeds will be another game changer, allowing more rich media to be delivered to our pockets. It’s an exciting future.
We’ve got front row tickets to the show and we’ve been a part of the previews so we can assure you, it’s going to be one hell of a ride!