In my last blog article Protection, Monitoring & Defence, I talked about the importance of protecting a brand’s reputation online. But what about the happier side of social media – where you can create and nurture positive connections with your audience?

Creating a strong positive emotional bond between your audience and your brand is pretty much the holy grail of social media for a business. Just take a look at the first video from Scott’s latest blog to see how effective creating an emotional response can be.

In my internet travels, I came across a very informative article that talks about useful ways to emotionally connect with your audience in order to build brand awareness and positive client relationships. In essence it’s all about creating an engaging ‘online voice’ for your brand that is human, personal and valuable to your audience.

Here are some ideas from this article that might help you create a more emotionally powerful online voice to help you connect with your online audience:

“Speak to your target customer directly.”
Try to make people feel like you are talking to them personally, almost like you’re starting a conversation.

“Use humour, compassion, and empathy.”
If you can make someone laugh, or even cry, you’ve instantly created an emotional connection with that person that they are more likely to remember.

“Pick a side and make your case.”
It’s okay to have an opinion, as long as it’s accurate, credible and you have evidence to support it. Your audience will respond far more positively to this than if you appear “indecisive, weak, and untrustworthy”.

“Ask the right questions to make your audience think.”
There’s no better way to engage with your audience than to encourage them to respond. Even if someone doesn’t agree with something you’ve said – a healthy debate isn’t a bad thing, we all love a bit of controversy in our lives now and then.

You can read the full article here for some further insights!