Keep up to date with our news and blogs.

15/12

Putting the reality into VR

By now, everyone has heard of Virtual Reality. Whether you really know what it is or you’ve just heard the buzz word, VR (as it’s best known) is one of the fastest emerging trends in technology we’ve seen since the smart phone. For the most part, VR is essentially a headset that allows you to feel as if you’ve been transported to another place. It’s an incredible technology that makes you feel much more ‘present’ than any other medium that has come before. Widely acknowledged for its application for gaming, there is so much more to VR than playing games. […]

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12/12

The Guerillas are Coming

This type of marketing is an area that is exploding with so many new, innovative and creative ways for organisations to target the public with their message.

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Shifting Landscape
08/12

Shifting Landscape

Mediums such as Direct Mail, Yellow Pages and Outdoor have been around for a long time. It’s certainly interesting to see how these have evolved (or devolved) over time as the digital landscape began to make a significant impact on the way we advertise.

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30/11

The Pain of Campaign

Some years ago I wrote a paper entitled, ‘The Culture’s not just in the Yoghurt’ in which I attempted to explain to agencies the missing ingredient in campaigning. What I wrote was decried as utter nonsense and it was dismissed as “Voodoo” by one agency MD.

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30/11

Impact the Earth

Today’s technologically driven world has led to an era where the longevity of marketing messages are diminishing at a rapid pace. Contributing to this, is the rise of ephemeral content.

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15/11

I saw the Sun and it was Tzu

Likening an advertising campaign to a campaign of war throws up many likenesses and many have found that battle strategies have worked for them as business strategies.

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Battle
10/11

The Long Game

In marketing and advertising terms, a campaign is a war much the same as any fought between opposing armies, from ancient Romans building their empire to the present conflicts around the globe (thankfully without the death and destruction though).

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