Good typography has its own personality. It can help a brand stand out in the marketplace and is a very important part of good branding. Done well, the shape and form of the letters can say so much more than what they actually spell out.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
A few weeks ago artichokes were on sale and they looked good so I thought I would try them on the menu that night. When I got home I realised I had never cooked fresh artichoke and had no idea how to start. Not to worry though, I just jumped online and ‘Googled’ it. Within minutes they were slowly cooking away.
A recent blog written by Scott about corporate styling brought up an interesting conversation about brand consistency in the office this week. The Coca-Cola brand and the famous bottle shape that he mentions have remained largely unchanged since their inception over 100 years ago. Everyone wants the brand recognition of this soft drink giant but how many are prepared to keep their brand the same for anywhere near this long?
I own a great little kitchen gadget called a ‘Stickmaster Pro’ but through years of use the blender bowl has become cracked and eventually the mechanism that holds the blade snapped off. Being the closet greenie that I am, I was determined not to replace the whole appliance but rather just get a replacement for the broken part.
Finding a real differential between yourself and your opposition can be a very difficult task. With many products or services the differentials are so minute you may not realise they even exist. This however is no excuse to invent something and claim it to be true.
Recently I was lucky enough to spend a weeks holiday camping on the beach in our Northwest and like all good camping it involved getting back to the basics and developing a new appreciation for simplicity.
Sending emails has become an important and unavoidable part of business in today’s day and age, and it often requires adding a file as an attachment. Like all communication, any documents you send out from your business should be branded, but with email attachments there are additional issues such as file size, security, upload limits and the end-users technical specs to think about. One of the best ways to contend with all this is to make the file a PDF. Surprisingly it seems very few businesses take advantage of the PDF, so I thought I would take a quick look at the advantages of this file type.