One item I have noticed clients asking for more and more regularly is internal templates, usually in the form of Microsoft Word or Publisher files. Using these kind of templates in-house can be a huge cost and time saver, but what concerns me is how they contribute towards inconsistent branding.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
There are many reasons I have chosen to live in the South West of Western Australia, and being a lover of the great outdoors the relatively untouched, natural beauty of our beaches and forests definitely rates high on the list. Understandably then, it irritates me when people blatantly pollute this natural environment. Whilst passing tourists do contribute to the litter on the side of the road, the type of pollution I am most concerned about is that created by local businesses – namely in the form of excessive and poorly designed signage.
We see it happen all the time. A client comes to us with a new business idea or is ready to re-position an existing business and they want a fantastic brand and/or website. They invest time and money getting us to create something stunning but then when it comes time to start trading they wonder why no one knows about them. What they have forgotten about is creating a business plan and having a promotional plan in place to promote their new look.
One web trend I have noticed becoming more and more common recently is the use of intrusive animation. It seems you can’t log onto a news site, a blog, your Hotmail account or even a font website without being bombarded with unnecessary moving graphics mostly in the form of advertisements. These advertisements may get your attention, they do little to convince me to buy their product or even click to find out more.
You may have noted by lack of blogs the past few weeks, it’s been a busy time in the creative room at Jack in the box and it’s all because of a few cows (well 85 to be exact). As an official partner of CowParade Margaret River, Jack in the box have been involved in creating the visual style and some of the promotional pieces for the event which is about to take over the South West.
I see it happen all the time. Someone values good design enough to consult a professional and get the job done properly, but when it comes to finalising the design they suddenly seem to think their best friend or cousin’s dog is the right person to consult for valued feedback.
Christmas can be a time of excess for many. With parties galore, the tendency to decorate excessively and the tradition of gift buying, it seems the environment often gets forgotten at this time of year. This blog lists some of the ways we can all be more environmentally friendly during the festive season.