If you can do it then so can I!

It’s easy right? I mean if I can do it then why shouldn’t you be able too? Seriously…what’s so hard about placing an advert? Or even making it for that matter! And who in their right mind would pay for something that they could easily do themselves? Simple stuff really…isn’t it?

Read More

Home run data

It wouldn’t be the first time you’ve heard me harp on about databases but it truly is the core to the next phase of the marketing cycle and if you don’t get it right then you can forget being the Babe Ruth of your industry…it’s strike out if you don’t even see the pitch!

Read More

No prize for second

Being innovative is never easy – on any level. From coming up with a unique concept to the selling of that concept to a client. The whole process is a hard and often dark road.

Read More

Leak or Sneak

It’s been happening for years and there’s no denying the interest a good leak creates. The real question is, how many happen accidently and how many are planned and brilliantly executed?

Read More

Hide and seek

I’m constantly amazed by how many businesses seem to love to play hide and seek with there products and services. Having been involved with and overseen a vast number of companies over the years, I have too many examples of places that have exceedingly great products and services but seem to want to make sure nobody knows about them!

Read More

Marketing on a budget

So everyone wants to know the secret to ‘marketing on a budget’. Well after years and years of being asked, I figured it was time to reveal the secrets behind the magic…

Read More