As a society, we’re continuously consumed by what we put in our body. Is it healthy? How much fat does it contain? Low GI? What’s the sugar content? Does it contain Gluten? Well luckily, it’s all there on the label in plain English (well…most of the time).
Most aspects of marketing ‘seem’ pretty easy. Most people would tell you that they have some idea about marketing. Many confuse advertising and marketing. While others don’t believe that they can do what the ‘big boys’ do.
By now, I’m sure many of you have seen or at least heard about the full page advert from 20+ of Australia’s biggest retailers. They’re attempting to focus the spotlight on the tax aspect of the movement to the online environment but is this really the issue? Is the consumer 100% focused on price? And if so, have many of the retailers listed on the advert been responsible for this price war mentality?
I’m a mayor. I’m actually a Super Mayor. In fact I am the mayor of over 10 locations!
It’s fair to say that there are a myriad of terms used in our industry that are either generically misunderstood or used incorrectly by sections of the industry in a vain attempt to look professional. One such phrase is ‘Corporate Styling’. So what is it?
To many, it is the immortal of the web but has SEO finally met its match? Has the mix of human interaction, social networking and technological advances on all fronts finally caught up? Or am I just another wishful thinker?
I have no idea why this has suddenly come back into fashion, but I don’t like it. Not one single bit!