This is a topic that seems to come up quite a lot these days, both with clients and internally – how much should be spent on Yellow Pages and optimisation for Google?
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Wholistic is a word that I’ve heard bandied around more and more these days. Not being one to follow trends (rather making them), I thought it timely to explain how we see wholistic and what it means for the industry and most importantly our clients.
Just today a prospective client sent me a piece of copy asking my opinion. Of course as it came from a prospective client you can guess that I didn’t write it and right about now I can hear you saying “How can this ‘son of a gun’ (or words to that effect) offer a rational opinion? And you’d be absolutely correct – future clients should never ask another copy writer to comment on a colleague’s work.
So you want to be on TV? You’ve heard it’s a great advertising tool. You’ve even considered a jingle! But what does it really take to create a TV Commercial?
Last year I went to an event in Perth, presented by the guys from Port 80 called Ideas 3. Although it was some time ago, I felt on reflection, that it was well worth sharing the knowledge and insight I gained with you all.
e-newsletters have gained massive popularity in the last couple of years but the question to really ask is, are my customers getting the information? Are you able to measure the effectiveness of your campaign? Are you driving traffic to your website?
Even worse…you may not even be asking these questions!!
Probably one of the most common questions I get asked when a new website goes live is “Why can’t I find our site on Google?” or “Someone found me on a Google search but it said ‘Coming Soon’ but the site is live now?”