Have you ever thought about why we call them ‘typefaces’?
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
I copped a lot of flack from the team when I told them what the headline for my next blog was going to be. The strategy department just about flipped and administration was completely confused as to why I would want to discourage clients from a core part of the business.
Ever tried to hold jelly in your hands? It’s near on impossible!
Not only is it near on impossible, it hardly looks presentable does it?
Advertising is a funny industry. Full of creative characters, drinking, wild concepts, drinking and of course drinking. It’s fair to say that if anyone was to take a complete outside view of the Ad industry, you could be excused for wondering what else it does other than be the number one consumer of Heineken®!
I’ve been fortunate enough to be around the Marketing Industry for nearly 2 decades now and in that time I’ve seen a dramatic shift in how things happen.
Hands up if you’ve ever given a child a present and they’ve been more entertained by the box than by the object that was inside. My guess is, you’re now reading this with one hand in the air!
As a society, we’re continuously consumed by what we put in our body. Is it healthy? How much fat does it contain? Low GI? What’s the sugar content? Does it contain Gluten? Well luckily, it’s all there on the label in plain English (well…most of the time).