Not long ago, in a time when we were amazed and astonished at the wonders of the facsimile machine, that we were, by the very nature of things, more aware of each other.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
So what’s the fuss about? What’s the big deal? Your phone’s got a camera and you got yourself an App. that assassinates cats at fifty paces; the office has hot and cold swinging doors and your Mother in Law’s bought a Jeep?
It’s my belief that people create their own truths and nothing more starkly demonstrates this than the myth of commercial name ownership. I’ve lost count of the number of times business owners have, with passionate conviction, told me that the ownership of their company name is theirs because it’s ‘registered’ with ASIC.
Breaking News: The world’s most notorious egg – Humpty Dumpty, is a fraud. Sorry to be the bearer of bad tidings to all the kiddies out there but Hump’s is not what he seems.
“Write something about sustainable marketing,” she said. The voice of Madam Lash boomed across the boardroom table. Jack in the box’s answer to Margaret Thatcher was instructing me in the direction of this week’s blog and let me tell you when she speaks I obey.
Oh the vision! “Agro business and agriculture is the nation’s future prosperity requiring substantial foreign investment in Australia”, so say Deloittes.
I hate the Gruen Transfer! I know I’m probably alone, but I’ve been a professional marketer for 50 long years.