As you may have heard, Jack in the box is on a mission to offset their carbon footprint. As a starting point, I’ve even resurrected my mountain bike of childhood years, which still bears the scars of many embarrassing and painful moments, for a mighty 4km ride to work on Wednesday 15th October – National Ride to Work Day. As the self-nominated researcher for this ‘green’ project, I’ve uncovered some interesting information, resources and companies all taking advantage of this emerging trend. Let me share with you some of the highlights of what I’ve uncovered.
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Magazines seem to be the latest casualty in the traditional media take-over, with recent Roy Morgan data showing a marked decline in readership, especially for big-name gossip publications. With ‘The Bulletin’ shutting down earlier this year due to online pressures, and ‘New Woman’ closing its doors, the future does look bleak for published media. Or perhaps not?
Some of the younger generations out there might have heard of the beer ‘Barefoot Radler’. But I bet none have heard of a wine label called ‘Barefoot’. This sorry tale is a great example of the importance of registering your Intellectual Property (IP), and importantly, doing so in the right category.
As promised in a previous blog, I was going to have a look at the Hardware industry and who’s doing what (or who?) and whether I think it’s working. So lets start at the top: with the all-conquering Bunnings. They’ve been number one for a long time and will continue to be number one for a long time into the future. They operate 167 warehouses and 60 smaller format stores across the nation with annual sales of over $5.3 billion. So what can we learn from the Hardware giant?
Well my break was wonderful, relaxing, sunny, warm – all one could expect from a holiday. What I didn’t expect was a myriad of bad experiences – not created by bad service, bad food, low value for money or anything like that – but created by rather vocal complaining customers, which I managed to encounter at every turn. From a marketing perspective, the customer’s complaint is something businesses need to pay very close attention to. But lets look at the impact of vocally dissatisfied customers from a different perspective…
When walking my pooch on Saturday morning, carrying the ever-reliable ‘doggy bags’ in anticipation of that fateful moment, I reflected on the fact that the Shire of Busselton went down the biodegradable doggy bag path some months ago. I also recalled that the South Bound festival, which doubles Busselton’s population for a weekend each January, also went down the biodegradable path recently, with biodegradable cutlery and other food-service packaging. I wondered – who else is jumping on the ‘biodegradable-band-wagon’?
Every now again, there is a brilliant ad which rises above advertising mediocrity. The particular one I am referring to in this case is Foxtel’s ‘whistle’ or ‘lost in time’ ad. As someone in the industry, it is a breath of fresh air to watch a great, feel-good ad like this one.