Thanks to Facebook, getting to know new people is easy. All you need is a name (sometimes not even a last name) and some indication of what they look like, and voila, instant friend! It’s become a new status symbol – if you are unable to reach the latest ‘friend quota’, you are destined to inherit the uncool label for life. However, there’s a new use for Facebook that is becoming very popular – recruitment and retention.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Surveys are usually customer or prospect oriented, but they don’t have to be. Your staff are your ‘daily belief’ – the responsibility of transferring your business culture to the end user is with them. They have contact with customers every day and collect all sorts of information that probably, through fear of reprimand or lack of time or encouragement, is never relayed back to you. So why not ask them, in the anonymous, unbiased context that surveys provide?
Everywhere I look it seems that the most popular question small and medium businesses are asking is, “How can I do my marketing on a shoe string budget?” It’s a term we’re a little uncomfortable with here at the Box. Not because we want to take your money, but because of how it portrays marketing as a profession. I’d like to take this opportunity to change your attitude to the terminology ‘shoe string budget’.
Last week I was looking through Interbrand’s annual release of 100 global brands in terms of dollar value. After a few pop quizzes in the office to predict the top ten, it made me think – how many businesses out there truly appreciate and know the value of their brand?
TV advertising can get a bit stale sometimes. Many businesses make the mistake of thinking that content is the only place for creativity. But it shouldn’t stop there. There’s length, format, placement, stations, programs, time slots, frequency of rotation and much more to consider. All it takes is some ‘outside the box’ thinking…
$900 is an interesting sum of money (for the average income earner). Too little to put a deposit down on, or purchase anything significant. Too much to spend entirely on consumables without feeling like you’ve wasted it. Personally I am not sure what to do with mine. I am finding myself searching through my memory for those occasions when I’ve said to myself ‘maybe when I have a few spare dollars’. This period of indecision, no doubt experienced by many others, is a perfect opportunity for marketing if you’re in the right industry.
How do you evaluate placing an advertisement in your local paper, or any printed medium for that matter? My guess is that more often than not price is the deciding factor, but do you consider value for your money? Do you know how many people you are reaching with your dollar? Do you know whether another newspaper could have reached more people for the same amount of money? Do you know whether the publication is right for your target market? As the person charged with making this decision for many of our clients, let me pass on some wisdom for making better informed print
advertising decisions.