I’m sure you would have heard about this ‘best job in the world’ for Queensland Tourism. If not on the national news, then perhaps via You Tube, a news website, a national newspaper, travel magazine, or even the international news. If not via mainstream media, you might have heard it from a friend, gossiped about it at the coffee machine, or discussed it with colleagues. You might have even applied, just for fun. My point is, that you heard about it and passed it on to others. Qld Tourism achieved the ultimate aim in marketing, without spending millions. So what valuable lessons can we learn from this marketing brilliance?
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
I’ll warn you now that this blog has nothing really to do with marketing, but is important all the same. Many of us here at Jack in the box have adopted a strict recycling regime at home and at work, myself included. Now that I’ve been made aware of its importance and many benefits, it’s very difficult to break the recycling habit. Secretly I hope for the day when the recycling bin pick-up becomes weekly and the normal bin pick-up is reduced to fortnightly! What is a little confusing however, is what on earth can and can’t be put into your recycling bin. This week I thought I’d shed some light on the matter.
If your next career move is to become a Subway ‘Sandwich Artist’ – your future could be in jeopardy. Fast food, apparently, is too slow. The demands of the ‘instant’ generation (generation Y) has forced fast food giants to seek different ways to fill people’s requests quicker, easier, and without error (aka without human contact).
We’ve all been hearing about Digital TV recently – what it is, when it’s coming, and what it means for us, the agencies, and you the advertisers. Digital Radio is another of these amazing developments being discussed in media circles, which deserves some explanation and interpretation.
A simple advertisement in a recent edition of Ad News captured mine, and our whole team’s attention, and I’d like to share it with you. It takes a look at the ‘economic crisis’ and forces you to examine the situation from a different perspective. It broadcasts all we’ve been trying to say about the ‘crisis’ and more, in a few simple words. Read on if you’d like to see what I’m talking about.
Well here we are in 2009. We’ve eaten a bucket load of prawns, filled our bins with a few trees worth of wrapping paper and probably had too much champagne, but nevertheless, we’re ready to take on the new year. So what will 2009 bring in the world of advertising and marketing?
So you’ve spent considerable time and resources developing a business or marketing strategy. You’re clear on where you’re going and you’re excited about the future. But soon enough, you get bogged down with the day-to-day, the strategy is retired to the shelf, and in 12 months time when you have the chance to think about it again, you realise that nothing has changed and you are no-where. Unfortunately, this story is an all too common reality for small businesses and for strategists such as myself. But how do you prevent it?