The Jack in the box, War Room houses the strategic division and it’s more than just a place where boffins play with computers. The team dedicates itself to the development of clients’ marketing plans and it is there that they assist companies increase profitability, deliver a better return for the promotional and advertising dollar and build for growth. It’s the right way to run your business but…
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
A subject of great debate in the Jack in the box office recently was, can search engine marketing be used as a branding tool? By concentrating on search engine marketing do you leave your brand behind? Do searchers just view you as another name-less online supplier? Let me show you how search engine marketing can be used in a totally different way to not only build your brand, but take it to completely new places.
Due to the plethora of cooking shows on TV a ‘new’ type of cooking oil has been brought to my attention. The ‘new’ oil in question is Rapeseed Oil. Curious to find out where it came from I did a little research only to find this impostor has been around for years under the disguise of another name.
Fake boobs, spray on tans and steroid enhanced bodies are the only way to show yourself to the modern world.
In researching content for our Albany workshop this week, I stumbled across an interesting legal term: a genericised trademark. In a nutshell, this describes an evolution of a trademark to a generic descriptor of a class of product or service – like ‘googling’ instead of ‘searching’ or ‘bandaid’ instead of ‘plaster’.
I, like many others, was sad to learn of the hundreds of jobs lost when Australia’s biggest steel maker, BlueScope Steel announced the closure of its Port Kembla, NSW steelworks and its Western Port steel mill at Hastings just outside Melbourne.
Since then we have heard a litany of responses sheeting home the blame at everything from the high Australian dollar to the failure of Government to insist on Australian content clauses in resource contracts. During the debate we heard from many Australian engineering companies and smaller operators who should be prospering from the resources boom and are obviously not.
I guess it’s true that retailers and I just don’t see eye to eye. Like a hungry stomach, I hear the grizzling mumbles of so many dissatisfied voices all bemoaning the fact that for one reason or another the retail business is on its last knees. Onliners have usurped their customers; shopping hours are too long, or too short depending on who you talk with; the GFC has robbed them of their bread and butter and margins are lower than a snake’s armpit.